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Pre-Purchase Bike Fit: Buy the Right Bike the First Time

Pre-Purchase Bike Fit: Buy the Right Bike the First Time

by Mark Newton March 04, 2026 3 min read

Before you spend a dollar on a frame, we define:
• Your optimal position for comfort, power and aerodynamics
• Your joint ranges and movement constraints
• Your riding goals (performance, endurance, aero, gravel, triathlon)
• What matters most to you, speed, stability, comfort, long-term durability

From that, we determine the correct frame size, geometry profile, cockpit configuration and key contact points.
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Factor ONE: A New Benchmark in Performance

Factor ONE: A New Benchmark in Performance

by Finn Kane February 25, 2026 2 min read

Factor did not start with a standard road bike and try to make it faster. They started with rider position.

The front end challenges convention. The geometry assumes the rider is part of the aerodynamic system, not just sitting on top of it. The chassis is built around that idea from the ground up.

 

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the Real-World Guide to Buying a New Bike

the Real-World Guide to Buying a New Bike

by Finn Kane February 20, 2026 2 min read

Buying a new bike is exciting. Most riders look at the groupset, the weight, the wheels, maybe the colour. But one of the most important decisions happens before all of that. Choosing the right size frame.

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