Bike Fitting
Improve comfort and performance and reduce injury through professional fitting
Coaching
Coaching can significantly enhance bike riding by providing personalized guidance, ultimately leading to better results and a more enjoyable cycling experience.
Shop By Brand
Motion Capture Looks Impressive. But Does It Improve a Bike Fit?
As a sport scientist, my main areas of interest are biomechanics and performance.
The scientist in me likes data. But data only matters if it is meaningful, relevant and grounded in evidence.
Capturing data alone is not science. More data does not automatically lead to better insight.
Pre-Purchase Bike Fit: Buy the Right Bike the First Time
Before you spend a dollar on a frame, we define:
• Your optimal position for comfort, power and aerodynamics
• Your joint ranges and movement constraints
• Your riding goals (performance, endurance, aero, gravel, triathlon)
• What matters most to you, speed, stability, comfort, long-term durability
From that, we determine the correct frame size, geometry profile, cockpit configuration and key contact points.
Factor ONE: A New Benchmark in Performance
Factor did not start with a standard road bike and try to make it faster. They started with rider position.
The front end challenges convention. The geometry assumes the rider is part of the aerodynamic system, not just sitting on top of it. The chassis is built around that idea from the ground up.
Search our shop
Opening Hours
Monday: 9:00AM - 5:30PM
Tuesday: 9:00AM - 5:30PM
Wednesday: 9:00AM - 5:30PM
Thursday: 10:00AM - 6:00PM
Friday: 9:00AM - 5:30PM
Saturday: Out Riding!
Sunday: Out Riding!